Videohilsen ender i tragisk ulykke
It is a short, dramatic tv-spot containing a surprising, “unbelievable” accident. In this case it is a newly employed girl in a restaurant kitchen suffers an accident while making a video greeting from the kithcen for her mom.
Young people in the age of 16-25 years
Young employees are at high risk of getting injured on the job.
With this short film we wanted to create attention among young employees on their elevated risk of getting injured on the job and the particular need for prevention of work accidents in this target group.
Description of campaign
The campaign consisted of two tv-spots, broadcasted on national television, and distributed virally on the Internet through Youtube and Facebook.
Branchearbejdsmiljørådet for service og tjenesteydelser
H.C, Andersens Boulevard 38
1553 Copenhagen V